Since we are all getting tired of reading the same question over and over, I am going to post this here so we can have one centralized location to link to stuff. If you have something you want added to the FAQ, please PM both the question and the answer to me. The answer can be a link to another thread (it doesn't have to be posted on this site, it can be from anywhere).
Q) What should my rates be for my server?
Q) What are the valid values for sv_region?
Q) What program do I use to run a server?
A) Depends on the OS of the server.
For Windows: steamcmd_win32.zip
For Linux: steamcmd_linux.tar.gz